ALFREDO HERTZOG – Collector

Alfredo Herzog, Brazilian art collector and business administrator. President of Hertzog Art Business, since October 2013. He lives between São Paulo and Miami. He was educated by Fundação Getúlio Vargas (GV), with an MBA from Claremont University, and studies in Art Business at Sotheby’s Institute of Art in New York. His collection specialises in video art and, in 2007, included 700 works. He first showed pieces from his video collection at the Emma Thomas Gallery in Sao Paulo in January 2015, in an exhibition entitled «O que você vê, não é o que você percebe» (What you see is not what you perceive).