Veronika Liebl is currently Managing Director at Ars Electronica in charge for its Festival, Prix and Exhibitions. She studied economics and business science, and also has an interdisciplinary background in non-profit and innovation management. Since 2011, she has been in charge of cultural management and European project development at Ars Electronica and serves as a member of the City of Linz Culture Council and the executive board of the Linz UNESCO City of Media Arts. Furthermore, for fifteen years she has been involved in programming of collaborative programs with partners from the arts, sciences and industry. In this regard, she has launched and implemented numerous projects such as the STARTS Prize and the the European ARTificial Intelligence Lab.