Cruce

Atypical, and yet compelled to define itself, CRUCE identifies as a Cultural Association (notably and tellingly: non-profit). An association because it proudly acknowledges having existed uninterruptedly since 1993 thanks to its members’ dues. Cultural, because it undeniably belongs to the cultural sphere, though throughout its existence it has observed how much both the very concept of culture and the role assigned to it in society have changed—society being, paradoxically, both starved for and saturated with cultural activity.

From its beginnings to the present day, CRUCE has embraced a radical indeterminacy and has gone to great lengths to avoid answering the question “What is CRUCE?” This is not an attempt to evade having a clearly defined purpose. For many reasons, this indeterminacy has been—and remains—essential to CRUCE’s existence. Only through this lack of definition can it claim the authority to speak freely, with the independence of one who refuses to see itself as a representative of anything or anyone, unconcerned with defining its being or pursuing a goal that might validate its existence—because it does not wish to be anything.

As an association, CRUCE has—without intending to—become a model of association in at least one crucial respect: its members and friends contribute to its continued existence despite not knowing, from the start, what exactly it is they are sustaining. And for that very reason, CRUCE exists solely through the trust that only they place in the reach of its endeavor. Therefore, beyond the many activities that take place within CRUCE—without which, of course, it could not exist—what matters first and foremost to its members is simply that CRUCE exists.

In place of the question it has resisted from the outset (“What is CRUCE?”), another has taken shape—one considered more fundamental: “What to do with CRUCE?” A question posed as a challenge, one that opens the door to all possible meanings, and that captures the ambition underlying it: not merely to propose a doing with, but to acknowledge a background of non-doing, a kind of purposelessness necessarily shared by those who, despite themselves and without knowing it, continue to form a community.

Transit Areas

The exhibition brings together works that address different forms of confinement and alienation, where the body becomes the focus of an incisive critique of the social, economic, and technological mechanisms that shape, monitor, or consume it. In these pieces, transit does not imply free mobility, but rather forced displacement, oppressive frameworks, and spaces where identity is diluted or exploited.

In Subject, Object, Francisco Pradilla investigates prostitution from a dual perspective: Subject confronts the viewer with a sequence of police records of arrested individuals, images taken from public databases that strip their subjects of individuality. Object uses Google Street View to navigate through places associated with the practice of prostitution. The depersonalized mechanics of the app and the recurring presence of an empty chair reveal a marginalized reality, where the body has been erased but not its trace, and where space is transformed into a testament to abandonment and structural violence.

Paul Destieu, in Fade-out, takes the notion of disappearance to the extreme. A drum kit is slowly buried under gravel while its parts resonate in an increasingly chaotic and fading rhythm. This technical process, recorded as sound and image, is also a metaphor for systemic wear and tear, where physical and sonic impacts function as an echo of a body that resists being silenced, but is inevitably absorbed by the inertia of its surroundings.

Yoshua Okón‘s Freedom Fries, on the other hand, situates the body within the logic of capitalist consumption. In a McDonald’s restaurant converted into a symbolic stage, a customer occupies the space as a figure of embodied alienation. The piece reveals how corporate culture frames and dehumanizes, proposing a critical reading of neoliberal freedom as a fiction that exploits desire and violates individual agency. The body, here, is evidence and consequence of a system that feeds on its own failed promise.

These works open a reflection on the spaces we inhabit—physical and symbolic—and on how systems of representation, surveillance, and consumption shape our perception of the body and the human. These pieces denounce contemporary forms of silencing, erasure, and subjugation.

Text by Rebeca M. Urízar

FESTIVAL 2025

2025 arrives filled with moving images with a new edition of the PROYECTOR Festival: New Hertzog Da Silva Awards and the 3rd Edition of VERTICAL <25

The PROYECTOR platform showcases and distributes the most experimental and cutting-edge proposals from the international scene. The Festival is known for its non-cinemanormative works—pieces that fall outside traditional formats and engage directly with space and the active viewer.

From September 10 to 21, 2025, more than twenty venues across Madrid will intersect to present new languages and formats through around 100 works of expanded cinema, performance, video art, site-specific pieces, interactive installations, and unique premieres presented for the first time at the Festival.

PROYECTOR collaborates with both independent and established spaces, spanning from the city center to surrounding neighborhoods of the capital. These venues are filled with video art proposals curated by the PROYECTOR platform as well as by the galleries and museums that form part of the OFF Circuit.

Additionally, PROYECTOR works with other festivals focused on experimental video art and moving image, such as Loops.Expanded, FIVA, PLAY, and Fonlad.

But there’s more!

In its 18th edition, the Hertzog Da Silva Awards return! A total of 6 prizes will be awarded to works selected through the public call by this edition’s jury. Each year, the jury is made up of international professionals specializing in experimental video art. For this edition, the jury includes both artists and curators.

Thanks to Hertzog Da Silva, we are also launching—for the second year—the call for young creators who think vertically: VERTICAL <25. With a new public voting system via social media, you can help choose the winner of a production residency in 2026!

PROYECTOR continues to champion Madrid’s contemporary art scene by collaborating with the Platform of Independent Contemporary Creation Spaces, featuring 10 new venues this year and, for the first time, opening the doors to artists’ studios.

The Festival is committed to equality and to the internationalization of a free and accessible culture. That’s why each year, more than half of the selected works are by women artists from up to 30 different countries, and all festival activities are free of charge.

Additionally, all events—including openings, talks, performances, and workshops—will be streamed online (via YouTube and Vimeo) to ensure international accessibility.

The platform collaborates with universities, offering younger generations the opportunity to gain training and integrate into the cultural sector. We are grateful for the support and sponsorship of associations, galleries, foundations, private companies, embassies, venues, and above all, the artists who make it all possible.

Rebeca M Urizar


CALENDARIO


PATROCINIO

APOYAN
Comunidad de Madrid

COLABORAN
Foro Cultural de AustriaInstitut Ramon LlullTaiwan Ministry of Culture and the Department of Culture AffairsTaipei City government

FESTIVALES – COMISARIADOS
FIVAFonladLoops.ExpandedMostra Brasilenha Pioneiras da Videoarte y PLAY

PATROCINAN EN ESPECIE 
Bodegas PradoRey y LAV

GRACIAS
 Josefa de la Roca y MIMP

MEDIOS
Fluido Rosa


EQUIPO

OrganizingKREÆ [Instituto Creación Contemporánea]
DirectionMario Gutiérrez Cru
CoordinationRebeca M Urizar
Coordination – PROYECTOR OFF: Gonzalo de Benito
Coordination – LAP (Laboratorios Arte PROYECTOR): Ariadna Arce
Production Coordination : Eloi Costilludo
Production Team:  Cecilia Vieira, Giovanna Fernández, Julien Rose, Ramón García del Pomar, Raúl García Collado y Rebeca M Urizar
Marketing, Communications and Press CoordinationBoreal Project
V.I.P. Coordination: Federica Iozzia
Marketing/Socials CoordinationRebeca M Urízar
Documentation Coordination: Ángel Arroyo
Documentation/Visual Team: Araceli López, Cris Alonso, Rafhet Guerola, José Peris, Juan Caro, Julien Rose, Luis González, Nicolás Ibáñez
Curatorships: Cecilia Vieira, Mario Gutiérrez Cru, Mía de Diego, Rebeca M Urízar y Yese Astarloa
Protocol: Bárbara Luquero, Doménica Figari, Marta Delibes, Paula Ibarra, Sergio Agramunt y Tania Carrascosa
Translations: Daniel Bell y Teresa Del Pino
Graphic Design CoordinationMario Gutiérrez Cru
Design Team: Froilán Blanco, Leonor Juárez y Lucía Salvatierra
WebMario Gutiérrez Cru
Text: Agnieszka Jakób, Alain Fernández, Araceli LópezDiego Prior, Domenica Figari, Francisco PradillaJoana GrobaJuanita DíazLuis CemillánMario Gutiérrez CruMía de Diego, Nicola Ibáñez, Rebeca M UrizarSantiago Colombo y Yese Astarloa


PROYECTOR 2025

10.09.2025 21.09.2025

PROYECTOR 2024

11.09.2024 22.09.2024
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