White Lab

White Lab is much more than an art gallery. It is a comprehensive cultural project that brings art closer to people.

White Lab aims to fill the gaps in the cultural landscape by giving visibility to the leading artists of tomorrow. We are committed to emerging talent and to discovering new artists.

The Construction of an Image

In this exhibition, composed of 5 artists, we explore multiple ways of constructing an image, whether visual, auditory or through our imagination.

We will meet the desire for creation, a desire as powerful as that of Juan Ponce de León in his search for the fountain of youth… the persistence in existence and acceptance that Salvador Miranda’s work portrays.

A journey as long as the work of Thenjiwe Niki Nkosi, showing us the extensive trajectory of a group that has an objective, that longs for a justice that will be completely anonymous and perhaps never achieved, disappearing before our eyes from the people who reach it. .

Disappearing in the same way as the subject in Gary Hill’s work, creating spaces that contain intrigue, imagination, deconstructing a person and disappearing into the voids of memory, which was once a simple video photograph, fades little by little before our eyes, as if our presence had seen it, as if it had been a hidden game…

A hidden reality supported by the work of Estampa, where we will be testimonies of manipulation with artificial intelligence, which will tell us fragments of the book “Ways of Seeing”, exploring how different events influence our perception of art, but…

What makes us differentiate what we see and hear? The mind can create our own construction, our own perspective. What do we really want to hear? What do we really want to see?
This is what Arturo Moya Villén’s work tells us, how we interpret what we hear. What do you tell us? What do we see? They tell us a story that depends on us imagining it.

Building an image requires much more than land; They are made up of experiences, long-awaited dreams, fears faced and yet to be faced, lessons learned, mistakes made and deep desires. The construction of this will always start from within one, waiting to be told and presented, thus demonstrating the inner human desire of each one. How would you build your image?

Text: Domenica Figari

FESTIVAL 2024

2024 arrives full of moving images with a new edition of the PROYECTOR Festival: New Hertzog Da Silva Awards, 2nd Edition of VERTICAL <25

The PROYECTOR platform showcases and distributes the most experimental and cutting-edge proposals on the international scene. The Festival is known for its non-cinemanormative works—pieces that fall outside traditional approaches, engaging with the space and the active viewer who experiences them.

From September 11 to 22, 2024, 33 venues across the city of Madrid will converge to present new languages and formats through around 100 works of expanded cinema, performance, video art, site-specific and interactive pieces, and unique works premiering at the Festival.

PROYECTOR collaborates with both independent and established spaces, spanning from central neighborhoods to surrounding districts of the capital. These venues are filled with video art proposals curated by the PROYECTOR platform as well as by the galleries and museums participating in the OFF Circuit, each presenting their own programming and resources.

Additionally, PROYECTOR partners with festivals specializing in experimental video art and moving image, such as Loops.Expanded, Muestra Internacional de Videonarración A/R/Tográfica, FIVA, PLAY or Fonlad, Mostra Brasilenha Pioneiras da Videoarte.

But there’s more!

In its 17th edition, the Hertzog Da Silva Awards return! Up to five awards will be awarded to selected works through a public call, judged by this edition’s jury. Each year, the jury features international professionals specializing in experimental video art. This year’s jury includes artist and curator Andrés Denegri (Argentina), curator Marcela Andino (Argentina), and last year’s award-winning artists Amaya Hernández Sigüenza (Spain) and Ting Tong Chang (Taiwan).

Thanks to Hertzog Da Silva, we are launching for the second year the call for young creators who think vertically: VERTICAL <25. With a new public voting system via social media, you can help choose the winner of a production residency in 2025!

PROYECTOR continues to support Madrid’s contemporary art scene by collaborating with the Platform of Independent Contemporary Creation Spaces, which this year includes 16 new venues and, for the first time, opens the doors of artists’ studios. The festival also promotes equality and the internationalization of a free and accessible culture. As such, each year over half of the works presented are by women artists from up to 30 different countries, and all festival activities are free of charge.

Additionally, all events—openings, talks, performances, and workshops—will be streamed online (YouTube, Vimeo) to ensure international accessibility.

The platform collaborates with universities, offering new generations the opportunity to train and integrate into the cultural sector. We thank the associations, galleries, foundations, private companies, embassies, venues, and above all, the artists who make it all possible.

Check our press releases

Rebeca M Urizar, Coordinator
Mario Gutiérrez Cru, Director


CALENDAR


SPONSORSHIP

SUPPORT
Comunidad de Madrid

COLLABORATION
Foro Cultural de AustriaInstitut Ramon LlullTaiwan Ministry of Culture and the Department of Culture AffairsTaipei City government

CURATORIALSHIP – FESTIVALS
FIVAFonladLoops.ExpandedMostra Brasilenha Pioneiras da Videoarte y PLAY

PONSORHIP IN KIN
Bodegas PradoRey y LAV

THANKS
Josefa de la Roca y MIMP

MEDIAPARTNERS
Fluido Rosa


STAFF

Organizer: KREÆ [Instituto Creación Contemporánea
Director: Mario Gutiérrez Cru
Coordinator: Rebeca M Urizar
PROYECTOR OFF Coordinator: Gonzalo de Benito
LAP (Laboratorios Arte PROYECTOR) Coordinator: Ariadna Arce
Production Coordinator: Eloi Costilludo
Production Team: Cecilia Vieira, Giovanna Fernández, Julien Rose, Ramón García del Pomar, Raúl García Collado y Rebeca M Urizar
Marketing and Press Coordinator: Boreal Project
V.I.P. Coordinator: Federica Iozzia
Social Media/Marketing Coordinator: Rebeca M Urízar
Documentation Coordinator: Ángel Arroyo
Documentation and Visual Team: Araceli López, Cris Alonso, Rafhet Guerola, José Peris, Juan Caro, Julien Rose, Luis González, Nicolás Ibáñez
Curatorships: Cecilia Vieira, Mario Gutiérrez Cru, Mía de Diego, Rebeca M Urízar y Yese Astarloa
Mediation and protocol: Bárbara Luquero, Doménica Figari, Marta Delibes, Paula Ibarra, Sergio Agramunt y Tania Carrascosa
TrabslationsDaniel Bell y Teresa Del Pino
GFX Design Coordinator: Mario Gutiérrez Cru
Design Team: Froilán Blanco, Leonor Juárez y Lucía Salvatierra
Web: Mario Gutiérrez Cru
Texts: Agnieszka Jakób, Alain Fernández, Araceli LópezDiego Prior, Domenica Figari, Francisco PradillaJoana GrobaJuanita DíazLuis CemillánMario Gutiérrez CruMía de Diego, Nicola Ibáñez, Rebeca M UrizarSantiago Colombo y Yese Astarloa

PROYECTOR 2024

11.09.2024 22.09.2024
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